As early as 2004, Foton Motor, a leader had made it clear that, Daimler-Benz is doing its best to draw a line with the Yaxing. then Foton Auman heavy truck market, Fukuda was continuous in the central 5 sets heavy truck Auman broadcast advertising may be able to show that Fukuda and the relationship between Daimler-Benz - - that the final freeze-frame video advertising is far from the Foton Auman heavy truck, and is the Mercedes-Benz truck near gigantic pointed star logo.
8 7, Daimler, and Fukuda has finally come together.
hand bumpy road through
Daimler cars in this day and Fukuda signed a letter of intent, both parties agree to set up unit in China than the 50:50 of the medium / heavy truck joint venture. World commercial vehicles The first commercial vehicle brands and brand cooperation in Asia kicked off, a world-class aircraft carrier or commercial vehicle was born.
chosen August 8, 2008 letter of intent to complete the signing of the day, I am afraid is the edge Fukuda played down in the Daimler and the attitude of cooperation. After all, before too much sharpening has been reluctant to joint venture partners, but also do much of the groundwork necessary.
early as 2003, for a joint venture with FAW production of heavy trucks, after the breakdown of negotiations, the predecessor of Daimler Daimler - Chrysler AG (hereinafter referred to as wear. grams company) will be attention to the other furniture in domestic production capacity with strong commercial vehicle Automotive Group --- Beijing Automotive Industry Holding Co., Ltd. (hereinafter referred to as BAIC). In the same year in September, Beijing Automotive Holdings and DaimlerChrysler signed a Memorandum of Understanding commercial vehicles, October, Hyundai Motor, said part of the framework agreement in April the same year with their own and contract BAIC a conflict and requested revocation of BAIC and wear. grams of the company's cooperation framework agreement.
same time, because at that time DaimlerChrysler has with Fujian Automotive Industry Corp. and Yangzhou Yaxing Bus companies in the commercial area of the establishment of a joint venture, resulting in Futian Automobile Company and DaimlerChrysler joint venture project which ran aground.
With Yaxing Benz market conditions all the way down, Daimler, and Fukuda's intention to cooperate more strongly. December 2006, the two sides reached an agreement to Daimler Foton Motor Company issued 297 million new shares (representing the total share capital after the release of 24%, as Fukuda cars second-largest shareholder), a joint venture to achieve both curves, but the additional protocol has not been approved by the Government, joint matters stranded again.
Finally, in November 2007, Daimler, and Fukuda signed a agreement, Daimler and Fukuda
industry doubt deliberate low-key but did not weaken the industry's concerns.
both parties agree to set up unit in China than the 50:50 of the medium / heavy truck joint venture to provide medium and heavy load vehicles technology, and explore expansion in the global market Foton Auman brand's international production and marketing of other opportunities. Chinese joint venture business between the two sides of the operations center of global cooperation, global cooperation is the management of both decision-making, development, production, supply chain management , marketing, management, and other centers.
But the industry that literally, Daimler, and Fukuda is expected to break the cooperation of multinational auto companies set up assembly plants in China, only the old model, the two sides to create a China-foreign cooperative operation Center, their respective advantages together to create a precedent for China's auto brands.
but Daimler's strength and its monopoly in the technical advantages of the joint venture Daimler will inevitably take the initiative. To be sure is that Daimler is optimistic about market prospects in China, and the need to use Fukuda in the light / medium truck market advantage to support its sales of heavy trucks in China. ; The industry source said.
first Mercedes-Benz trucks in the factory in Germany opened a new R & D and testing center truck, followed by areas in Chennai, India announced the construction of a new commercial vehicle factory, again is a statement intended spend 1.7 billion U.S. dollars to buy Russian truck maker Kamaz 42% of the shares. Daimler in this year's series of actions seem to confirm the above statement.
As an example, with sales of Chrysler vehicles are Chrysler (China) to recover, set up in the DaimlerChrysler company, Time BBDC, but now the rest of the foundry for Chrysler. are all worried about that.
[Xinhua]
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